Some Myths of Promotional Video


When it comes to the topic of promotional videos, a lot of people are put off because they feel they need to:-

  • Have the looks of a celebrity.
  • Be a snake-oil salesperson.
  • Be able to produce something rivalling a Speilberg epic.

There is also a common misconception that videos with fancy graphics and special effects will magically appeal to or bamboozle your potential customers.

If you are lucky enough to have the “gift of the gab” and are one of those fortunate few sales geniuses who could sell fish to the eskimos, then you are truly blessed and probably don’t need to read any further 🙂 . However, for those mere mortals like me who are not so gifted, there’s good news. With the right approach, you can still produce a highly effective sales video if you approach it correctly.

This is also far less daunting than being in front of a camera! Let’s face it, many of us prefer to read information anyway and this approach caters to both visual and auditory (listening) learners. Testing has repeatedly proved that a well put together text slide with a good, enthusiastic voice-over converts significantly better than those using lots of graphics and fancy animations.

So customers will see and hear your message simultaneously which helps them process your sales message at a deeper level.

It is also important to consider how many people engage with video content on smartphones and other devices. Many smartphones are set so that video content is muted (has no sound) which means that text slides are extremely important. Without text, they have no idea what your video is about and are far more likely to scroll past it when viewing their timeline.

All videos that Cool Promo Video creates are designed to maximise your engagement with your potential customers and ensure your sales message reaches them. We do all the hard work for you, saving you the hassle of creating slides and adding voiceover and music tracks. Our rates are very reasonable give us a shout when you’re ready to do your next business promotional video.

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