There are lots of ways you can incorporate promotional videos and here are a few ideas to help get you started:-
Introduce Your Company to the World - tell them who you are, what you do and how well you do it.
Product Demo - Demonstrate one of your products or services in action. Hubspot say that “After watching a video, 64% of users are more likely to buy a product online”. Seeing the benefits first hand is very powerful.
Sales Video - Introduce a problem people face, then introduce your solution and benefits with a strong call to action. Showing a friendly face helps
them get to know you and build trust in your company and its offerings.
Video Testimonials - Got a happy client ready to tell the world how wonderful you are? Well encourage them to shout it to the world via video. The internet is a faceless medium and you need all the help you can get to build trust with your potential clients.
Case Study - Ask a client to share an issue/problem they faced and how you helped them through it. Think of it as a more indepth client testimonial.
Achievements and Awards - Has your company won an award or reached a significant milestone? Why not tell the world about it in a video?
Also checkout these videos from our YouTube channel for further video content ideas…